Timeline

The company began its journey in 2002, starting out as a small business focused on hardware and construction materials. With a commitment to quality and reliable service, it steadily began building a loyal customer base from the ground up.

Within just three years, the company had firmly established itself in the local market. Its reputation for trustworthiness and consistent performance gave it a competitive edge and laid a solid foundation for future growth.

A decade after its founding, the company made a strategic leap by introducing its own branded products. This move significantly boosted its market identity and allowed it to maintain tighter quality control. Around the same time, the company expanded its product range beyond hardware to include electrical and plumbing items. It also began offering safety products, marking its first steps into a new and increasingly important category.

Following ten years of progressive development, the company launched a dedicated safety showroom. This expansion was not only symbolic of its diversification but also practical—providing customers with specialized safety equipment under one roof. The showroom quickly rose to prominence and became one of the top players in the local hardware market.

The years following the safety showroom launch marked a rapid phase of expansion. In just three years, the company successfully opened twelve additional outlets across Saudi Arabia. This aggressive growth reflected both the rising demand for its offerings and the strength of its operational strategy.

Building on that momentum, the company continued its expansion, adding seven more outlets in the next five years. With a total of nineteen branches, the company also developed a large retail space covering 2,000 square meters, reinforcing its capacity to serve a broader customer base and support its growing inventory.

By March 2025, the company plans to begin wholesale and retail marketing operations from Riyadh. At this stage, its product range is expected to exceed 1,000 items, with fifteen outlets supporting nationwide distribution. This phase is part of a broader strategy to consolidate the brand’s presence across Saudi Arabia.

Over the following two years, the company aims to expand into all GCC countries. It will also open a branch office in India to manage and support international operations. Plans are in place to initiate imports and exports directly from Saudi Arabia, streamlining its global supply chain. Additionally, the company is in the process of reviving an old factory to manufacture water pumps under the “Made in Saudi Arabia” label. This initiative supports its broader export goals, targeting over 25 countries worldwide. In Africa, land has been secured in Somalia, and groundwork is actively in progress, marking another key step in the company’s long-term international growth strategy.